Chery UK Partner with AFC Bournemouth
Chery UK have announced their new partnership with AFC Bournemouth this month. As a well-known Premier League team in the UK, Chery are proud to work with Bournemouth as their Official Automotive Partner, and the natural link between Chery UK and the team known as ‘The Cherries’ offered a perfect opportunity to unite forces. Spanning three seasons, the Chery and AFC Bournemouth partnership brings together two teams who share a commitment to growth and excellence.
- Chery UK has become the Official Automotive Partner of AFC Bournemouth in a new three-season partnership, supporting the club's Men's, Women's and Youth teams while engaging fans through matchday activations and campaigns.
- The partnership is built on shared values of growth, excellence and community, with both organisations committed to equality, diversity, inclusion and supporting the work of the AFC Bournemouth Community Sports Trust.
- Chery UK will use the partnership to connect with football fans across the UK, creating fan experiences and brand campaigns that leverage the natural link between Chery and 'The Cherries.'
- Established in 1997, Chery has rapidly expanded in the UK since 2025, now operating through more than 80 retailers and offering six vehicle models designed to meet the needs of British drivers.
Two Teams, One Shared Spirit
Gary Lan, CEO of Chery UK, said “AFC Bournemouth is one of the Premier League’s biggest success stories in recent history, a perfect match for us at Chery UK. As Official Automotive Partner, we’ll be showing our support to the team on and off the pitch – from match day appearances to supporting the incredible work of the AFC Bournemouth Community Sports Trust. For Chery UK, our ‘Cherries’ partnership is the perfect platform to connect with football fans across the country.”
Chery UK are ready to grow, compete and celebrate together with AFC Bournemouth. Rob Mitchell, commercial director at AFC Bournemouth noted “What makes this partnership especially exciting is the natural connection between Chery and the Cherries. It gives us a fantastic creative platform to deliver campaigns and experiences that supporters will genuinely enjoy, while helping introduce Chery to football audiences across the UK. Alongside that, we’re looking forward to working together on initiatives that celebrate our shared commitment to equality, diversity and inclusion and making a positive impact both on and off the pitch.”
During the partnership campaign period, Chery UK are set to create a series of campaigns and fan experiences, rooted in the two teams’ shared cire values. Chery UK are proud to sponsor the Men’s, Youth and Women’s squads, helping to drive ‘The Cherries’ forward into the coming years.
Learn About Chery
Established in 1997, Chery Group has made a significant impact in the automotive market in more recent years. Chery Automobile has grown massively across the UK since its introduction in 2025, covering over 80 retailers with a range of six vehicles currently available. Chery is working to constantly understand the needs of drivers across the nation, ensuring their cars are built with British roads, lifestyles and expectations in mind.
Discover Chery UK
Visit Greenhous Chery in Shrewsbury today to browse the current range of Chery UK vehicles for yourself. Or, browse our dedicated Chery webpage to find out more about this exciting brand.
About the author
Emily Hunt
Junior Digital Marketing Executive for Greenhous Group
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07840 850519