Greenhous Group Adds to Brand Portfolio with LEPAS

Greenhous Group have announced the addition of Chery Automobile’s sub-brand LEPAS to their expanding brand line-up. The introduction of LEPAS to their manufacturer range marks a significant landmark as part of Greenhous Group’s strategy to offer customers a diverse offering of innovative, dynamic and forward-thinking automotive manufacturers.

LEPAS is a new brand for the UK automotive market, originating from the Chinese manufacturer Chery Automobile. As a subsidiary of Chery International, Chery Automobile launched their first manufacturer brands OMODA JAECOO to the UK in 2024 and 2025 respectively. Since then, Chery Automobile have continued to rapidly expand by introducing the Chery sub-brand in 2025, offering drivers across the UK access to a range of different vehicle types and powertrains to suit different driver lifestyles. The recent addition of LEPAS to the Chery Auto range in the UK marks a further extension to the manufacturer’s comprehensive brand offering, covering the affordable premium SUV category.

LEPAS initially launched to the UK market just last month (August 2026), led in the UK by Gary Lan (CEO) and Ray Wang (Managing Director), both bringing experience from across the automotive industry. Following initial success in China after the brand was first established in 2025, LEPAS has expanded into international automotive markets as a premium electrified vehicle brand. Launching with the LEPAS L8 plug-in hybrid SUV as their flagship vehicle to the UK, LEPAS UK are set to introduce the fully electric LEPAS L6 SUV in late 2026, and the LEPAS L4 in early 2027 to complete their electrified vehicle line-up.

Ashley Passant, Managing Director of Car and Van Operations at Greenhous Group, said “We are pleased to add LEPAS to the Greenhous portfolio. The LEPAS brand brings something new to the UK market, and their introduction enables us to give our customers even more choice when searching for a car to fit their lifestyle. We are also pleased to continue building our relationship with Chery Automobile, introducing another forward-thinking and innovative brand to drivers across the UK.”

With LEPAS joining the brand line-up, Greenhous are set to strengthen their position as a leading provider of automotive manufacturer brands that meet the needs, lifestyles and budgets of drivers in Shropshire and further across the UK. The continued partnership with Chery Automobile brands reflects both companies’ belief in the power of innovation, electrification and sustainable growth in the increasingly competitive UK automotive market.