Geely UK: Official Vehicle Partner of Coventry City FC

Geely UK consequently established design and engineering operations in Coventry since 2018, becoming part of this region as the historic heart and birthplace of the British car manufacturing industry. This sponsorship therefore strengthens Geely Auto UK’s connection with Coventry, known as Britain’s ‘Motor City’.

Coventry City Football Club is one of the nation’s most historic and passionately supported clubs, and this partnership provides Geely Auto UK with an exciting platform to engage with supporters and local communities, attracting customers across the country.

During the partnership period, the Geely Auto logo will be displayed on the sleeve of the first-team shirts for Coventry City FC and will be found in addition on branding materials. Fan engagement events and community activation opportunities will also take place throughout the sponsorship period, forming part of Geely UK’s wider sports marketing strategy. Geely Auto UK are working to build brand awareness across the UK, introducing more consumers to the growing range of Geely cars through this partnership and their previous collaboration with Team England in the Glasgow Commonwealth Games earlier this year. Geely have also recently appointed some of Britain’s most successful athletes, Sir Jason and Dame Laura Kenny, Max Whitlock and Emily Campbell as Geely Auto UK brand ambassadors. Partnerships such as these aim to connect Geely to consumers through shared values of ambition, performance, teamwork and achievement.  

Michael Yang, Managing Director of Geely Auto UK said "We are delighted to become lead automotive sponsor of Coventry City Football Club and begin what we believe will be a highly successful partnership… Coventry City FC is a club with a proud heritage, ambitious plans for the future and a strong connection to its local community. Those values closely align with our own as we continue to establish Geely Auto as a leading automotive brand in the UK.

"The city of Coventry also holds a special significance for Geely through our long-standing presence in automotive design and engineering within the region. We look forward to supporting the Club, engaging with its supporters and helping create memorable experiences both on and off the pitch."

Nicola Ibbetson, Chief Business Officer of Coventry City Football Club, said "The Club is clear in its ambition: we want to represent Britain’s Motor City proudly, both here in the UK and around the world. Our return to the Premier League gives us an extraordinary global platform, and this partnership with Geely Auto will be critical to how we use it. We are incredibly proud that one of the world’s largest automotive manufacturers shares our belief in Coventry and has demonstrated that commitment by partnering with us.

“This is much more than a logo on the sleeve. By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our supporters and ensure that people across the world understand what Coventry represents: ambition, innovation, resilience and a proud automotive heritage."

The partnership period will officially commence with the 2026/27 season. Geely Auto UK and Coventry City FC are currently working on an exciting programme of events for the duration of the season.

About Geely Auto: Geely Auto arrived in the UK in October 2025, launching with the Geely EX5 electric SUV initially. The Geely Starray EM-i followed in February 2026, offering a plug-in hybrid SUV option for those not ready to commit to fully electric driving. The Geely EX2 has also launched this August 2026, offering a compact electric city car option in addition to the existing model line-up. The Geely UK brand is set to release seven more models over the next two years, further broadening their appeal to a range of drivers across the country and bringing enhanced electric technology to the UK.