Greenhous Group Announces Newest Brand Launch - Chery Tiggo
Greenhous Group announces the launch of their newest vehicle brand, Chery Tiggo, further strengthening their strategic partnership with leading Chinese auto manufacturer, Chery. This will be Chery’s third brand partnership with Greenhous, expanding on their already successful venture with OMODA and JAECOO.
Greenhous Group, one of the UK’s largest privately owned dealer groups, has announced their new strategic partnership with Chery, a fast-growing Chinese automaker known for its advanced technology, innovative design, and competitive pricing. This landmark agreement will bring Chery’s current lineup of Tiggo vehicles to Greenhous’ Featherbed Lane dealership in Shrewsbury, significantly expanding customer choice and strengthening the group’s position as a trailblazer in the market.
Founded in 1997, Chery has quickly established itself as one of China’s top automotive brands, with a strong presence globally. The company is recognised for its cutting-edge electric and hybrid vehicles, commitment to sustainability, and focus on delivering premium features at accessible price points. By joining forces with Greenhous Group, Chery will now be able to serve Tiggo vehicles to customers across Shopshire and the West Midlands, marking an important step in Greenhous’ growth strategy.
“We are thrilled to further welcome Chery into our already strong brand portfolio,” said Ashley Passant, Managing Director of Greenhous Group’s Car and Van Division. “As the automotive industry evolves, customers are seeking vehicles that combine innovation, value, and environmental responsibility. Welcoming Chery Tiggo to our portfolio aligns perfectly with those priorities, and we are confident their products will resonate strongly with our customers.”
Greenhous plans to launch Chery from within their Featherbed Lane dealership in Shrewsbury. From here customers will be able to experience the current range of Chery Tiggo vehicles, including the Tiggo 7 and Tiggo 8, which currently come in Plug-In Hybrid drivetrains. In addition to offering new retail vehicles, Greenhous will provide fleet solutions, certified vehicle servicing and Genuine Manufacturer parts to their Chery customers.
For more information about Chery Tiggo vehicles and their upcoming availability, please register your interest, or contact Greenhous directly on 01743 231321.

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Elizabeth Scott
Digital Marketing Specialist for Greenhous Group
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07484 477198